OREO Lovers Unite! Halloween OREO Fudge Brownies and more

Photo courtesy of OREO

Tomorrow, Tuesday, October 2nd, 10:00 AM-2:00 PM EST, Oreo celebrates the finale of the Ground-Breaking "Daily Twist Campaign Ad Campaign with a a Real time Ad inspired by the suggestions from fans. In case you aren't familiar with the "Daily Twist Campaign, there are pics of some of the Daily  Twist Ads here.

Oreo fans in New York City and around the globe have a chance to make history Tuesday by inspiring the creative teams for the brand’s first-ever, live, crowd-sourced ad – the 100th in the OREO “Daily Twist” campaign which releases a new ad each day based on the latest news and pop culture of that day. 

Photo courtesy of OREO

The World’s Favorite Cookie will set up a “virtual office” in Times Square where it will create a new OREO ad in mere hours based on real-time suggestions from fans. Suggestions can be submitted via OREO cookie’s Twitter page (@OREO) and Facebook page (www.Facebook.com/OREO) and could be fed live to a billboard in Times Square.

Photo courtesy of OREO

The creative teams will then develop the ad using the iconic OREO cookie and milk imagery. Fans can watch the creative process unfold live or follow the action via the OREO Facebook page and Twitter handle. From concept to creation, the final ad will debut for the entire world to see later that afternoon.

 The OREO Daily Twist was inspired by the 100th birthday global print campaign that featured OREO in iconic moments in history. Looking at the world through the playful, imaginative eyes of OREO, the campaign is another way the cookie is fulfilling its mission to help people celebrate the kid inside us all.

How much fun is this?  Join me, and the rest of the OREO lovers around the world on Tuesday watching the live events unfold on Times Square and  celebrate the  kid in all of us. I'll be eating OREO cookies with Betsy Eves, @ Java Cupcake, who is in Germany, and will be participating, too. Now,  I just might have to join Twitter. What ideas would you submit?

In honor of the occasion, I made Halloween OREO Brownies, which are outrageously gooey, and decadent.  It is October after all, the season of orange, brown, and black!

Halloween OREO Fudge Brownies Inspired by Gingerbread Bagels and Adapted from Better Homes and Gardens Cookbook

Ingredients:

1/2 c butter

1/4 c semisweet chocolate chips

1 c. sugar

2 eggs

1 tsp .vanilla

3/4 c. AP Flour

1/2 c baking cocoa

18 Halloween OREOS cut in 1/4’s (about 1/2 package)

 

Directions:

Fudge Brownies

Preheat oven to 350 degrees

Line a 8x8x2 pan with aluminum foil or parchment paper, edges overlapping. and spray with cooking spray.  Melt butter and chocolate chips in microwave.  Remove from microwave and stir in sugar.  Add eggs, and vanilla.  Beat lightly until just combined.  Stir in flour and cocoa in separate bowl. Add to wet ingredients and mix well. Stir chopped OREOS into batter. Spread batter in pan.  Bake in 350 degree oven for 25-30 minutes.  Do not over bake. Cool on rack. Remove brownie from pan, remove foil, and place on rack. Cut when completely cool.

Here is my OREO Birthday Cake Tartlet for my birthday that I made last March!

I have not received any remuneration fronm Kraft, and the opinions expressed here are those of the author.

I linked up my recipe to Brandie@The Country Cook's Weekend Potluck #38
Stop by and say Hi to Brandie!